Establishing the Office of Global Communications
January 21, 2003
By the authority vested in me as President by the Constitution and the laws
of the United States of America, it is hereby ordered as follows:
Section 1. Establishment of the Office of Global Communications. There
is hereby established within the White House Office an Office of Global Communications
(the "Office") to be headed by a Deputy Assistant to the President
for Global Communications.
Sec. 2. Mission. The mission of the Office shall be to advise the President,
the heads of appropriate offices within the Executive Office of the President,
and the heads of executive departments and agencies (agencies) on utilization
of the most effective means for the United States Government to ensure consistency
in messages that will promote the interests of the United States abroad, prevent
misunderstanding, build support for and among coalition partners of the United
States, and inform international audiences. The Office shall provide such advice
on activities in which the role of the United States Government is apparent
or publicly acknowledged.
Sec. 3. Functions. In carrying out its mission:
(a) The Office shall assess the methods and strategies used by the United States
Government (other than special activities as defined in Executive Order 12333
of December 4, 1981) to deliver information to audiences abroad. The Office
shall coordinate the formulation among appropriate agencies of messages that
reflect the strategic communications framework and priorities of the United
States, and shall facilitate the development of a strategy among the appropriate
agencies to effectively communicate such messages.
(b) The Office shall work with the policy and communications offices of agencies
in developing a strategy for disseminating truthful, accurate, and effective
messages about the United States, its Government and policies, and the American
people and culture. The Office may, after consulting with the Department of
State and obtaining the approval of the Assistant to the President for National
Security Affairs on the President's behalf, work with cooperating foreign governments
in the development of the strategy. In performing its work, the Office shall
coordinate closely and regularly with the Assistant to the President for National
Security Affairs, or the Assistant's designee.
(c) The Office shall work with appropriate agencies to coordinate the creation
of temporary teams of communicators for short-term placement in areas of high
global interest and media attention as determined by the Office. Team members
shall include personnel from agencies to the extent permitted by law and subject
to the availability of personnel. In performing its functions, each information
team shall work to disseminate accurate and timely information about topics
of interest to the on-site news media, and assist media personnel in obtaining
access to information, individuals, and events that reinforce the strategic
communications objectives of the United States and its allies. The Office shall
coordinate when and where information teams should be deployed; provided, however,
no information team shall be deployed abroad without prior consultation with
the Department of State and the Department of Defense, and prior notification
to the Office of the Assistant to the President for National Security Affairs.
(d) The Office shall encourage the use of state-of-the-art media and technology
and shall advise the United States Government of events, technologies, and other
communications tools that may be available for use in conveying information.
Sec. 4. Administration. The Office of Administration within the Executive
Office of the President shall provide the Office with administrative and related
support, to the extent permitted by law and subject to the availability of appropriations,
as directed by the Chief of Staff to the President to carry out the provisions
of this order.
Sec. 5. Relationship to Other Interagency Coordinating Mechanisms. Presidential
direction regarding National Security Council-related mechanisms for coordination
of national security policy shall apply with respect to the Office in the same
manner as it applies with respect to other elements of the White House Office.
Nothing in this order shall be construed to impair or otherwise affect any function
assigned by law or by the President to the National Security Council or to the
Assistant to the President for National Security Affairs.
Sec. 6. Continuing Authorities. This order does not alter the existing
authorities of any agency. Agencies shall assist the Deputy Assistant to the
President for Global Communications, to the extent consistent with applicable
law and direction of the President, and to the extent such assistance is consistent
with national security objectives and with the mission of such agencies, in
carrying out the Office's mission.
Sec. 7. General Provisions.
(a) This order is not intended to, and does not, create any right or benefit,
substantive or procedural, enforceable at law or equity by any party against
the United States, its agencies, instrumentalities or entities, its officers
or employees, or any other person.
(b) Nothing in this order shall be construed to grant to the Office any authority
to issue direction to agencies, officers, or employees.